Point S Opens office in Singapore, appoints Ler HWEE TIONG Chief Representative
Leading Independent retailing group Point S in global expansion mode opens office in Singapore, and appoints tyre veteran Ler Hwee Tiong as chief representative.
Today marked the official opening of Point S ambitious drive to be a truly global retailing group, with the opening of Point S Asia, a Representative office in Singapore. Located within the French Chamber of Commerce in the city centre of Singapore, the office will serve well to facilitate the coordination of activities within the Asian region.
The appointment of tyre industry veteran, Ler Hwee Tiong (commonly referred to as Ler), as Chief Representative of Point S office, signify another important move in this ambitious drive to be a global retailing group.
Ler, with more than 21 years in the tyre industry, held various key and executive roles in several large tyre companies, before venturing out in 2008 co-founding Asia’s first tyre ecommerce site, Tyrepac.
With this appointment, Ler will consult and coordinate all of Point S activities in the Asia region, and assist in the further expansion of Point S beyond the recently announced Malaysia and India market.
“I am pleased to be associated with Point S’s development in Asia. The one and only truly global retailing group that I know- with presence in Canada, United States, throughout Europe, Africa, and now Asia. An impression achievement in a short 40 odd years, with combined revenue now in excess of 3 billion Euro, and selling in excess of 16 million tyres annually in 32 countries, with more than 3400 retailing points”, says Ler Hwee Tiong.
Point S push into Asia will be patient, and adapted to the local working environment of each market.
Our network extends every day its footprint worldwide. We are pleased to inform you of the launch of our new corporate website which is more in line with our international image.
“First, we are pleased to have Ler a part of Point S’s push into Asia. His impressive experience and successes in Asia is widely acknowledged. We will be patient, and adaptive to each and every market in Asia, and do not expect to simply photocopy our past successes. We are also taking this opportunity to invite all interested candidate to become part of the Point S family. We believe firmly that Point S is the first truly global tyre retailing company, and will continue to set ambitious target going forward.” said Mr. Fabien Bouquet, CEO of Point S Development.
About Point S
Registered and headquartered in France since 1971, Point S is the leading independent tyre and automotive service retailing group. The group now operations in 32 countries, with over 3400 retailing points of sale.
Point S in 2016 registered consolidated revenue of more than 3 billion Euro, selling more than 16 million tyres of various categories from passenger, light truck, 4×4, SUVs, truck and bus, industrial and agricultural tyres.
Point S range of Point S Summerstar and Winterstar passenger, light truck, and SUV tyres are produced by leading European manufacturers for sale exclusively within the Point S Group.
Point S also retails a full range of automotive products and accessories from battery, wipers, brake and brake pads, which are produced by leading manufacturers in the respective industry.
Point S Press Contact for international:
Muriel Clarke, International Brand Manager, POINT S GROUP Alianco
muriel.clarke@alianco.ch +33 634 210 273