Private label strategy

Point S has developed its own private label with a complete range of summer, winter and all-season tyres namely: Point S Summer, Point S Winter and Point S 4 Seasons. This range is available for passenger cars, sports cars, SUVs, utility vehicles and even camper vans. In cooperation with a major European manufacturer, these are exclusively designed and produced for Point S in Europe and provide exceptional value benefitting from Point S’s brand image and scale. Point S Tyres are sold in Europe, but also in Africa and in some Asian markets.

In accordance with our international strategy of diversifying into automotive maintenance, Point S has implemented a streamlined international car parts supply policy and has developed its own-label product range in cooperation with leading international parts manufacturers.